In that article, two authors explore a pro and a con view on options.
It's pretty basic and I believe there is actually a typo in the bullish case (buy Call and sell Put, where the author means buy call and seel call) but definitely worth reading.
I believe the Fool.com is a good website for stock ideas, their newsletters have good results, but overall the papers are superficial and they're trying really hard to sell their stuff. Half of the article are just apetizers bragging about former top performers that end up with ...Suscribe to our -whatever- Newsletter to read other other stock picks